Jun 21, 2022
In General Discussions
Just shown , carried out by Smart Assistant and Researchscape on a sample of consumers from several countries, and which has asked about the reasons why they prefer some online stores over others. The importance of trust The first thing that consumers want is usa phone list the company in question is reliable. According to the study data, the main issue that buyers have in mind about online stores is that they arouse trust. Three quarters of those usa phone list say that being able to trust their favorite online store is very important in their purchasing habits and consumption decisions. Confidence is even more crucial in some specific markets, such as the US, where it ranks above average. But although that is what matters most to consumers, it is not the only thing that can become key and it is not the only thing that these companies have to take into account. Online stores have to be able to position themselves in other fields. The online store is something else Thus, consumers want stores to offer advice and be honest with them. This is what 68% of consumers say on average (in the UK, the figure rises to 80%). They also want online stores to resolve their doubts quickly (66%), to be able to proactively offer advice and recommendations (44%) or to know their consumption preferences in advance (32%). In short, it could be said that consumers usa phone list companies usa phone list offer them a personalized and quality shopping experience. In addition, consumers expect ecommerce players to become a kind of expert and specialized guides when it comes to consumption. They want usa phone list to be an extra and positive element that helps to position themselves better when it comes to purchases and products. Thus, 86% say that it is important for online stores to give expert advice and become a source of recommendations about the products they sell. Ecommerce therefore has to work to offer a quality customer service that is increasingly more and more complete. It needs to cover all the demands that consumers have and that buyers expect to cover. Investment in conventional media (television, including both national and regional channels that broadcast free-to-air and pay television, newspapers, magazines, radio, Sundays, cinema, outdoor advertising and the Internet) controlled by InfoAdex is considered in the study. and neither the investment in non-conventional media nor that corresponding to research, usa phone list , agency fees, nor other investment concepts related to advertising or commercial communication are included. Logically, the investment always refers to the usa phone list sphere, not counting that which is carried out in international media. The fundamental basis of the study is the advertising investment figures controlled by InfoAdex, valued with the methodology and criteria used in the elaboration of the InfoAdex Study of Advertising Investment in Spain 2018, which handles the advertising data of 2017. ADVERTISING AGENCIES The accounts of 31 advertising agencies that have collaborated in the study have been analyzed, and investment has been attributed to 2,381 direct brands, belonging to 610 advertisers, detected in the InfoAdex control. The investment managed by these 31 advertising agencies amounts to 2,343.